Snober Abbasi– Multi-talented Haroon, is a singer, composer, musician, producer, recording engineer, and live performer whose popularity crossed borders during 1990s as a part of Awaz Band is all set to perform at the biggest and most influential music festival in the world South by Southwest (SXSW) in Austin, Texas, United States. This is the first time South by Southwest is showcasing Pakistani talent in U.S. Haroon is among the 6 other performers who are all set to rock and roll South by South West festival 2015.
Haroon is British born multi-talented Pakistani performer who pioneered the Pakistani pop scene back then in 1990s as a part of Awaz Band and now again as a solo singer; has a fan-following in the millions, at home and abroad. Haroon’s recent works include Emmys nominated and international award winning animated TV series with a female superhero “Burka Avenger” and an anti-piracy campaign Taazi.com which has established him as social and cultural activist in the country.
Haroon has also produced three highly successful music albums; apart from that 1990s the song “Janeman” of Awaz Band composed by Haroon was the first ever Urdu song to be played at MTV Asia and now he’s a part of the first ever Pakistani musicians to perform at South by Southwest this month. Other artists performing at South by Southwest are from Thar Parker Mai Dhai, from Peshawar Khumariyaan, from Lahore Poor Rich boy and Mekaal Hassan Band and last but not least are from Sialkot Sain Tanveer brothers which means audience shall enjoy from trance to indie rock and from progressive rock to jazz that exhibit the rich diversity of Pakistan.
South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas, United States. South by Southwest inaugurated back in 1987 and has continued to grow in both scope and size year after year and has now emerged as the most talked-about festival of the world. SXSW shall last from March 13th till March 22nd and SXSW aims to share ideas in music, film, and interactive technologies. The goal of SXSW 2015 is to create an event that acts as a tool for creative people and the companies. SXSW 2015 is now the largest music festival of its kind globally, attracting over 51,000 registrants to Austin.
SXSW provides an opportunity to American audiences to understand Pakistani culture and tradition via music therefore Pakistani showcase in Austin, TX is a huge opportunity for Pakistani musicians for years to come. US Department of State made it all possible through funds with the help of a non-profit organization Foundation of Arts Culture and education (FACE) which is also behind Music Mela festival which shall take place in the mid of next Month in Islamabad.