On August 13, Taazi and EzDaam hosted Pakistan’s first ever online music & shopping festival – The Green Day Festival – and received unbelievable response to the festival. At the peak, the website (GreenDay.pk) had 322,731 users logged in watching the LIVE music festival and waiting to unlock their deals.That was remarkable and historical. Despite the high rate of traffic inflow on the Green Day website, the technical crew from Taazi effectively managed the live streaming and ensured that users enjoyed the musical concert and mind-blowing deals uninterruptedly. Additionally Taazi got amazing response on its app & website, and thousands of visitors registered on the Taazi platform.
The Green Day Festival started at 10pm on August 13 with an online musical concert on the GreenDay.pk website. Hosted by Fakhr-e-Alam, the grand musical concert featured some of Pakistan’s biggest stars including Fuzon, Haroon, Nouman Javaid, Abbas Ali Khan, Nadeem Jafri, Saleem Javed and Aamir Saleem.
Additionally, there were special appearances by renowned Pakistani artists like Aijaz Aslam, Faisal Qureshi, Maria Wasti and Hamayun Saeed. As soon as the concert started, there was an influx of hundreds of thousands of people on to the website. Shoppers enjoyed incredible deals on phones, tablets, clothing, home accessories and many other products. In total, EzDaam.com received more than 2,000 orders and were sold out of most stock due to limited inventory on some products. The event was a complete success.
“We were not expecting this much traffic. We were all stunned and our tech crews were tested to the max. No one knew Pakistan will respond like this. Especially when our marketing of the event was minimum. At EzDaam, we have learnt some valuable lessons from this historical online event. First one is to increase our technical capacity by many folds. Green Day festival proved that young Pakistanis are ready to engage online and embrace retail experiences online. We will ensure that on our next events we are better prepared and have a much bigger infrastructure. The only way is to scale up. I will be seeking funding for EzDaam both locally and internationally as we now are eyeing huge expansion plans in order to engage public into these sales.
I am also grateful to Haroon and his amazing team at Taazi and Unicorn black for the amazing work they put into making Green Day Festival such a huge success’ said Fakhr Alam the founder & owner of EzDaam.com.”
Speaking on the success of the festival Haroon says: Myself and the Taazi team loved working on the Green Day Festival. It was such a fun event. I performed live after a very long time. The Taazi team worked late into the night, making sure everything was running smoothly on GreenDay.pk and Taazi servers. The idea of the Green Day Festival is to encourage more Pakistani youth to come online by offering fun online only activities such as live music and entertainment. I am really grateful to all the superstars that appeared at the Green Day Festival and the other tech companies participated. I want to thank my partner in this amazing project Fakhr-e-Alam.”
The Green Day Festival was a collaboration between EzDaam.com – Pakistan’s newest and fastest growing online retail store, and Taazi – Pakistan’s most successful music app. EzDaam.com has approximately 200,000 registered customers and Taazi has more than 300,000 app downloads. This was the first ever online music & shopping festival in the history of Pakistan. The idea of this festival was to bring the 14th August Independence Day celebrations to the digital world and to create an interactive platform for Pakistani digital users and expand the current digital footprint in Pakistan.